FAEVS
A skincare brand whose packaging opens a software product.
Most skincare brands sell a bottle and then go dark. FAEVS ships the bottle with a QR code on the box — and behind that code sits an advisor that already knows which product the customer is holding and which day of a 90-day cycle they are on.
The thesis
Skincare is a repeat-purchase category sold as a one-off transaction. The ninety days after a customer opens a bottle are invisible to the brand: no adherence data, no reaction reports, no reason to make contact before the bottle runs out. Every brand in the category spends that window paying to re-acquire the customer it already has. FAEVS closes the window by making the packaging the entrance to a software product.
What is built
Three live surfaces on one account. faevs.co is the store — a waterless, fragrance-free botanical serum, nine ingredients and no filler. app.faevs.co is the AI advisor: skin analysis, ingredient consultancy, camera-based reading, an adapting routine and a voice mode that can be interrupted mid-sentence. A native SwiftUI iOS app carries the ninety-day skin log, QR activation and a Beauty Passport that verifies the exact production batch in the customer's hand. Underneath runs one subscription spine — three tiers, per-feature gating and a credit ledger where every AI operation carries a price, so unit economics are known per request instead of estimated at month end.
Why it is investable
The physical product acquires; the software retains and prices. Each bottle activates an account, each account produces a ninety-day behavioural record, and each record makes the next recommendation sharper and the next purchase likelier. The build is already live and paid for. The round funds production volume, the brand shoot, the App Store launch and paid acquisition pointed at a funnel that exists rather than one drawn on a slide.
The scoreboard
- $250K round open — production, launch and acquisition
- Three live surfaces: store, web advisor, native iOS app
- QR on the box activates a verified 90-day product cycle
- Credit ledger prices every AI call — unit economics per request
- Built and operated end to end by one engineer
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